Marketing and Promotion

On and beyond Broadway and Columbus Avenue awaits a world of stellar live performances, tuned-in shopping venues and a bewitchingly diverse array of food. The Lincoln Square BID helps to promote Lincoln Square’s diverse retail scene, storied cultural arts, acclaimed museums and celebrated academic and non-profit institutions.

Three neighborhood information carts—one at Richard Tucker Park (Broadway between 65th and 66th), one at Dante Park (Broadway at 63rd Street), and the other by the Columbus Circle subway station—are stocked with BID-produced maps, guides, and informational material about Lincoln Square events and major New York City tourist destinations.

Where to Shop, Eat & More in Lincoln Square, our shopping and dining directory, highlights neighborhood attractions.

The BID builds upon the already strong spirit of community in Lincoln Square and organizes events that appeal to every interest, every palate and every age. In the heat of summer and the brisk air of winter, the Lincoln Square BID keeps the good times rolling with free, interactive and events for all.

Fun to Find in Lincoln Square and Beyond

Check out our Events Calendar with events ranging from the Metropolitan Opera at Lincoln Center to community workshops hosted by City Council members. You’ll find great events for kids, music lovers, and everyone else! Our Events Calendar features a wide range of virtual events, too. Click here to jump to the calendar.

Holidays in Lincoln Square

Lincoln Square shines during the holiday season thanks to the BID’s Magical Lights holiday programming. Lincoln Square’s Magical Lights features sensory light and sound shows in our two parks, festive holiday caroling, and the WinteRamble – an illuminated neighborhood procession led by Processional Arts Workshop’s Frost Giant puppets. Click here to learn more about Lincoln Square’s Magical Lights and experience the magic for yourself by re-living the festivities on our Flickr page. For 20 years, the Lincoln Square BID also hosted Winter’s Eve – the largest free holiday festival in the city.

Lincoln Square’s Summer Jazz Sensations

Lincoln Square BID’s free Summer Jazz Sensations bring extra fun to the neighborhood every Wednesday throughout the summer. Workers on their lunch break, locals and visiting tourists can enjoy jazz music from both established and up-and-coming artists in the beautiful Dante Park while dancing along and sampling delicious treats from neighborhood restaurants, including Wonder, Café Paradiso, PJ Clarke’s, and Le Botaniste. At intermission, the West Side Y leads the crowd in gentle stretch yoga. This unique cultural experience helps support dozens of local artists.